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To use the Shopify Email Marketing app to send targeted emails to your customers, follow these steps: Install the Shopify Email Marketing app from the Shopify App Store. Open the app and click on the "Audience" tab. Use the filters to segment your audience based on the criteria you want to use. For example, you might create a segment for customers who live in a certain location, or who have made a certain number of purchases. Once you've created your segments, click on the "Campaigns" tab and click the "Create Campaign" button. Choose the type of campaign you want to create, such as a newsletter or an abandoned cart email. Select the segment you want to send the email to and customize the email using the templates and design options provided by the app. Preview and test your email to make sure it looks the way you want it to. Send your email campaign to your segmented audience. That's it! The Shopify Email Marketing app makes it easy to create and send targeted emails to your customers, helping you to build stronger relationships and drive sales.