What is the Shopify Email Marketing app?

The Shopify Email Marketing app is a tool that allows you to create and send email campaigns to your customers directly from your Shopify store. With the app, you can create professional-looking emails, segment your audience, and track the performance of your campaigns. The app comes with a variety of customizable templates and design options, making it easy to create emails that match your brand's style. You can also use the app to segment your audience based on criteria such as location, purchase history, and email activity. This allows you to send targeted emails to specific groups of customers, increasing the chances that your emails will be read and acted upon. The Shopify Email Marketing app is available for free from the Shopify App Store.