How do I use Facebook's Branded Content tool to collaborate with influencers and promote my products?

 

1. First, you need to be a verified Facebook page and have permission from Facebook to use the Branded Content tool.

2. Next, reach out to influencers you want to collaborate with and discuss your brand and product. Be sure to clearly outline the terms of the collaboration, including any compensation or free product provided.

3. Once the collaboration has been agreed upon, use the Branded Content tool to create a branded content post. This will allow the influencer to tag your brand and include a disclosure that the post is sponsored.

4. Collaborate with the influencer on the content of the post, including the product promotion and any call-to-action.

5. Once the post is live, track its performance using Facebook Insights and analyze the results. This will help you understand the effectiveness of the collaboration and inform future campaigns.