What is the Shopify Customer Groups app?

The Shopify Customer Groups app is a tool that allows you to create and manage groups of customers in your Shopify store. With the app, you can create custom customer groups based on criteria such as location, purchase history, and membership status. You can then use these groups to target specific customers with promotions, discounts, and personalized messaging. For example, you might create a customer group for VIP customers who have spent a certain amount of money in your store. You could then offer these customers special discounts or promotions to encourage them to continue shopping with you. The Shopify Customer Groups app can be a useful tool for retailers who want to segment their customer base and target specific groups with customized marketing efforts.