How can I use Instagram's "Swipe Up" feature to direct potential customers to my website or online store?

The "Swipe Up" feature on Instagram allows you to add a link to your Instagram Stories that users can swipe up on to access. To use this feature to direct potential customers to your website or online store, follow these steps: Take a photo or video to add to your Instagram Story, or select an existing one from your phone's camera roll. Tap the "Link" icon at the top of the screen. Enter the destination URL and tap "Done." Customize the appearance of the link by adding text, stickers, or other elements to your Story. When you're ready to post the Story, make sure the link is enabled by checking that it has a colored background. If the link is disabled, it will have a white background. Share the Story by tapping the "Send To" option at the bottom of the screen and selecting your desired audience. Keep in mind that the Swipe Up feature is only available to accounts with a large following (typically those with over 10,000 followers). If you don't see the option to add a link to your Story, you may need to reach a larger audience before it becomes available.