How can I use Instagram's "Shop Now" feature to direct potential customers to my online store?

1. Ensure that your Instagram account is eligible for Shopping on Instagram. You must have a business account, have a Facebook page linked to your Instagram account, have products that comply with Instagram's Merchant Agreement and Commerce Policies, and have a product catalog uploaded to your Facebook page. 2. Create shoppable posts for Instagram that link directly to your product pages on your online store. You can do this by tagging products from your product catalog in your Instagram posts. 3. Promote your shoppable posts on Instagram by using relevant hashtags, creating engaging captions, and engaging with potential customers in the comments section. 4. Use Instagram Ads to reach a larger audience. You can create ads that link directly to your product pages on your online store. 5. Utilize Instagram's Story feature to create engaging content that includes shoppable product tags. 6. Make sure to use the “Shop Now” button on your profile page, which links directly to your product catalog. You can also create a “Shop” tab on your profile page to showcase your products. 7. Analyze the performance of your shoppable posts by using Instagram Insights to understand which posts are generating the most engagement. This will help you optimize your future posts and ads.