How can I use Instagram's live video feature to showcase my products and engage with potential customers?

Instagram's live video feature allows you to connect with your followers in real-time and share content that disappears after the live broadcast ends. Here's how you can use Instagram's live video feature to showcase your products and engage with potential customers: Plan your live video: Before going live, decide on the purpose of your live video and what you want to showcase. This could include showcasing new products, giving a behind-the-scenes look at your business, or answering questions from your followers. Promote your live video: Let your followers know that you will be going live and give them a reason to tune in. You can promote your live video in your posts and stories, and use Instagram's "Schedule" feature to schedule a reminder for your followers. Engage with your audience: During the live video, interact with your audience by answering questions and responding to comments in real-time. Showcase your products: Use the live video to showcase your products and highlight their features and benefits. Encourage followers to take action: Use a call-to-action to encourage your followers to take action, such as visiting your website or making a purchase. By using Instagram's live video feature to showcase your products and engage with potential customers, you can build brand awareness and drive sales.