Can I use TikTok's e-commerce features to sell my products directly on the platform?

 

Yes, TikTok has a feature called "TikTok Shopping" that allows users to sell products directly on the platform. This feature allows users to add a "Shop Now" button to their profile and link to their own e-commerce website or an external marketplace such as Shopify or Etsy. Users can also create shoppable videos and live streams to showcase their products. However, keep in mind that TikTok Shopping is currently only available in select regions.