How do I set up Facebook and Instagram shopping on Shopify?

 

To set up Facebook and Instagram shopping on Shopify, you will need to follow these steps:

1. Set up your Shopify account and add your products. Make sure to include high-quality product images and complete product descriptions.

2. Connect your Shopify account to your Facebook Business Page. Go to the "Sales Channels" tab in your Shopify dashboard and click on the "Add Channel" button. Choose the "Facebook" option and follow the prompts to connect your account.

3. Set up your Facebook Catalog. This is where you will upload your product information and images to be displayed on your Facebook and Instagram shopping pages. To do this, go to the "Catalog Manager" in your Facebook Business Manager and click on the "Create Catalog" button. Choose the "E-commerce" option and follow the prompts to create your catalog.

4. Connect your Facebook Catalog to your Instagram account. Go to your Instagram profile and click on the "Shopping" icon in the top right corner. Follow the prompts to link your Instagram account to your Facebook Catalog.

5. Enable Instagram shopping in your Shopify account. Go to the "Sales Channels" tab in your Shopify dashboard and click on the "Edit" button next to the Instagram channel. Enable the "Instagram Shopping" option and follow the prompts to complete the setup process.

6. Tag your products in your Instagram posts. To do this, go to the "Shopping" tab in your Instagram profile and click on the "Product Tagging" button. Follow the prompts to tag your products in your posts and make them shoppable.

7. Monitor and optimize your Facebook and Instagram shopping pages. Keep track of your sales and engagement metrics and make any necessary changes to improve the performance of your pages.